The educational system has continued to evolve and develop over time. Since the time when only a few courses were considered core subjects and the rest were called additional courses, the educational system has certainly evolved over time. Today you can try out a variety of courses that offer great career opportunities and a future.
One of these new modern courses is a PR course. Also known as the art of creating and developing positive relationships with people through strategic management, it has become a necessity of our time. With the world going through such a rapid phase of development, there is an urgent need to find people with strategic skills to work with and care for people.
We cover different areas of public relations courses and look at real career opportunities for people. More information can be found here.
What is Public Relations?
Few people know the exact definition or role of public relations. For some it’s just a word for people management, for others it’s one of the most strategic roles of all. Public relations, also known as PR, is the activity of developing and controlling information between the organizational hierarchy and the external media. This allows the organization to keep its relationships with stakeholders and outsiders in order.
Public relations contribute to the development of a spirit of information, promotion, appreciation, and influence. Taking a public relations course helps to develop logical thinking and make decisions in a person. This can help them solve a variety of problems and adapt easily to circumstances.
Scope of PR work
The PR stream offers great potential for career development and many opportunities for students who graduate in this field. Media relations or maintaining the company’s investor relations can be important career paths. You can also choose the area of business relations or customer relations.
If you dig a little deeper, you’ll find that once you’re trained in public relations, you can move into different areas, such as NGOs, government institutions, the financial sector, medical clinics, universities, and much more, as part of your career. Today, the world is becoming more and more technological and internet friendly. And for that, companies need someone who knows strategic public relations. That’s why PR courses are predestined for a big career.
Course public relations
There are a lot of PR courses. We have taken a number of basic courses for our list. We have included a number of graduate courses to provide a good alternative for people who want to work in this sector. Let’s check the lessons.
Bachelor of Journalism and Mass Communication (BJMC)
The Bachelor of Journalism and Mass Communication is a bachelor program offered to students who have completed high school. It is a three-year course, divided into six semesters of six months each. Below you can read more in a few words:
As mentioned above, this course is a graduation course and is offered for three years. It is offered by many universities and students can register according to their needs. Students follow various modules in this course, such as writing, communication, media law, public policy, printed journalism, radio journalism, popular media, advertising, public relations, and many others. These courses can also be found at open universities as part of a distance learning program.
There are three things that are important if you follow this course. First and foremost, they had to obtain their secondary school diploma at an accredited public institution. They had to achieve at least 50-60% of their high school grades. And thirdly, they must be at least 17 years old.
Scope of application
A student who completes this course can gain experience in the media, newspapers, television, and in an organization as a PR representative. They are also offered jobs in the field of writing, editing, and other specialisms.
Bachelor of journalism and mass communication (BA)
The Bachelor of Arts is one of the most diversified programs because it is offered in different orientations and concentrations. For public relations enthusiasts, the Bachelor of Journalism and Mass Communication is one of the best Bachelor programs to choose from. It is a comprehensive course that enables the student to grow both educationally and personally. Let’s look at this below:
This course is similar to the BJMC mentioned above. It’s also a three-year diploma program. Students must take five compulsory courses and five optional courses. The modules taught here are mainly economics, political science, communication, sociology, history, etc. This course is offered by all major universities and students can choose between the regular course or the part-time course, depending on their preference.
A student must meet certain criteria in order to obtain a Bachelor’s degree in journalism and mass communication. He or she must have completed grade 12 or secondary school in an approved establishment. The student must also achieve at least 50% of the high school grades. Students in the SC/ST quota receive a 5% discount on their marks at some universities.
Scope of application
This is, of course, one of the highest thoughts, and it offers many opportunities for students. A student can enter the world of writing and becomes a content writer or copywriter. You can also enter the media area and take a stand in media relations. Another interesting option is to contact government agencies or NGOs.
Media License (MUMM)
It will be followed by another advanced course in public relations. This program, called Bachelor of Media Management (BMM), is a three-year program. This course is highly sought after by students who want to pursue a growth-oriented career after high school. Below you will find more information about the course:
This course is a diploma course and is offered by all major Indian universities. The duration of the study is three years and is divided into six semesters of six months each. Semesters give the student the opportunity to learn and acquire skills step by step. The basic modules students study at BMM are communication skills, creative writing, media, print media, journalism, modern society, branding, agency management, and so on. You can also take this course on a regular or part-time basis, depending on your university.
In order to be eligible for this course, the student must have completed 10+2 or secondary school in an approved board. They also have to score at least 50% to 60% on the admission criteria.
Scope of application
At the end of this course, the student is eligible for important roles in television, radio, public relations, journalism, and publishing. You can become a director, editor, columnist, presenter, proofreader, journalist, etc.
Master’s degree in journalism and mass communication (MJMS)
We talked about the BJMC course which is offered as a graduate course for students. Next comes the college for students who are ready to make the decision to go into public relations. This course includes many career paths and opportunities, which we will discuss later:
As it is a postgraduate course, its duration is two years, spread over four semesters of six months each. This course is offered by many universities in India and the student can enroll at the right university. They can also choose a match if it suits them and if the university offers it. The student will study various modules such as communication theory, modern media, graphic media, print journalism, corporate media, media ethics, content writing, presentation techniques, and much more.
A student must meet several criteria in order to be eligible for this course. This includes, in the first place, the requirement of a master’s degree from a recognized university. Moreover, at the end of his or her studies, the student must achieve a score between 50 and 60%. The university will probably also ask for candidates with a better knowledge of English.
Scope of application
This course is a good choice because it certainly opens the door to many possibilities. An MJMC graduate can become a correspondent, public relations specialist, radio jockey, writer, editor, content writer, and much more.
Master’s degree in journalism and mass communication
This is another postgraduate course offered in the field of public relations. This topic is one of the most popular topics for Indian students for postgraduate education. This course is a Master of Arts with a concentration in journalism and mass communication.
Find the course, size, and salary for this course.
As mentioned before, this course is a two-year postgraduate course. This course is offered by universities throughout India. Every student who wishes to follow this course can choose between a regular course and a distance learning course. The course offers students knowledge in modules such as political science, philosophy, social work, archaeology, literature, rural studies, economics, and more.
The applicant must have completed postgraduate studies at an accredited university or institute. The candidate must also obtain at least 55% of the final mark. They also have to present all documents before enrolling in this course.
Scope of application
Every candidate who obtains a master’s degree in journalism and mass communication can be given many jobs and career opportunities. They can teach, do journalism, write, consult, do administrative work, and much more.
PG Diploma in Public Relations
The latest PR course is based on the PG diploma and is one of the best for students who want to follow a short course after graduation. Contrary to a Master’s degree or postgraduate degree, these courses only last one year.
This is the course, its scope, and entitlement.
Many students are not able to take a full masters or postgraduate degree. This is why diplomas are also organized, which enable the student to acquire basic skills without having to pay a high price. The PG Diploma in Public Relations is a one-year course consisting of two semesters of six months each. In this course, students can study various modules such as management studies, media industry, corporate communication, corporate branding, event management, media management, and much more.
A student may qualify for this PG course by attending a course at an accredited university or institution. They had to score at least 55% to graduate.
Scope of application
A student in public relations can work in different sectors, such as media, the writing industry, publishing, company level. They can continue to grow and become relationship managers, PR managers, and others.
The above courses are among the best a student can choose in the field of public relations. These courses help students build a platform for their careers and growth, and they are highly appreciated.